Blue’s Big City Adventure Launch Campaign

My team was responsible for the creative marketing materials used to promote the release of Blue’s Big City Adventure for Paramount+, the movie based on the popular children’s series Blue’s Clues. In addition to writing, producing and editing a lot of the posts that would go on social media, I also worked behind the scenes on the film’s production (credited as a BTS producer on the film), where I was on the ground with the cast and crew to capture BTS with my camera crew for Nickelodeon Brand Creative. Mixing BTS with some fun gamified posts featuring all 3 hosts of the show and a few vendor/artist collaborations across social media, we garnered benchmark shattering engagements and views including the hit, viral video that had the world in tears starring Steve Burns and his heart felt message to fans after 20 years off of the television series.